Notebook

People have a skewed view of the creative types - particularly their writing and notebooks/journals/diaries/folders etc. Well are some pages from mine.

So as you can see, my writing changes with my moods. Its all a bit messy, a bit scribbly, a bit...bitty. 

I thought I should type out some notes (and descriptions of the rather hurried sketches), most have already been covered though:
- messing around with what kind of deliverables/concepts - future technology map/product,  visual design map/patterns/visuals etc
- sketches of the technology map layout
- how do I make the tech products environmentally sustainable/fixable/personalis-able, low energy use?
- need to develop a metaphor - and conceptual models for next week!
- what would I apply the metaphor to?
- how do we get more people informed of their energy use?
- how can we put it in a wider context?
- how can the information be visually engaging?
- how can the information be clear and not frustrating/confusing?
- how can we identify where energy is being used most?

So i've been seriously questioning whether i'm hitting this problem at the end of the cycle, not at the beginning? So I knocked up a couple images reflecting a energy cycle (left page). So people affect every part of this cycle. Only the target market I propose to isolate is students (my tutor suggested narrowing the market early - to make the brief a bit more specified). 


People affect every stage of the cycle. [Hit up Leyla Acaroglu for more about life cycle analysis! She makes for a really interesting lecture.] We dig up the fuel, process it, transport it, manufacture it, create everything that it depends on and have a hard time living without it. So if we affect every stage of energy, how have people let it get so far? 

I guess I am attacking the last-ish part of the cycle: the people (students) in their homes. Most of us are pretty ignorant when it comes to understanding the effects of the energy we use. They do say however that education is the first step: so lets begin the education. 

"Director of Carbon Arts, Jodi Newcombe believes that energy is "out of sight, out of mind, which is probably why we waste so much of it." Newcombe comments on other visual displays of energy suggesting that such "strategies work in managing consumer demand because consumers are more likely to act on a subtle but always present message." (Tan, Sun-Li, 2012)" - this was taken from the "Background" page of my brief. 

Maybe enlightening people from the comfort of their own home and re-training priorities of Cost, turning them to Climate Change will alter public perceptions of resource usage.